Ikea marketing strategy

My final post

2005-05-03T20:50:00.000-07:00

For my final post, I will introduce you what I learnt from this project, my feelings about it, the difficulties I had and my suggestions to improve it.

First of all, the marketing blog project was enough interesting and instructive because it allowed us to know better and to understand the marketing strategy of a company. And I think it's important in particular in a school of management. For my project, I chose Ikea because it's a company where I worked and that I want to know better; and this project allowed me to know better Ikea. Besides, thanks to this project, I learnt to create a blog (what I didn't know to do before).

Concerning the difficulties I had, I can say one of difficulties was to find information about the marketing policy of Ikea. But the leading dificulty I had was, in the beginning of the project, when I wanted to insert a photograph on my blog.

As regard suggestions I can do, I think that the project will be better if the post was be made every 2 weeks but perhaps with the obligation to write approximately 100/150 words.

2005-04-26T10:18:00.000-07:00

For its marketing strategy , Ikea uses diferent means

but its more efficient instrument is the catalog. In fact,

published in the entire world and translated into more

40 languages, the Ikea catalog is present in a lot of

homes . It is its catalog which allows it to be known

around the world.

catalogs

2005-04-26T10:17:00.000-07:00

catalogs
Originally uploaded by Maguydayle.

Here are some annual catalogs of Ikea

2005-04-26T10:16:00.000-07:00

Originally uploaded by Maguydayle.

2005-04-26T10:15:00.000-07:00

Originally uploaded by Maguydayle.

2005-04-26T10:14:00.000-07:00

Originally uploaded by Maguydayle.

2005-04-26T10:13:00.001-07:00

Originally uploaded by Maguydayle.

2005-04-26T10:13:00.000-07:00

catalogue7
Originally uploaded by Maguydayle.

2005-04-26T02:39:00.000-07:00

Here is a funny TV advertising of Ikea:
http://koraudio.free.fr/pub_ikea.mpg

A new idea of Ikea

2005-04-14T08:16:00.000-07:00

Ikea wants to set up an expirential marketing.
In fact, it has imagined to use its own furnitures to decorate

a hotel chain. It's a good idea and a good marketing strategy

because it is profitable for both parties. Indeed, Ikea would

target all the customers who go to these hotels and the hotel

chain will be able to benefit from good furnitures at a low price.

Read the article

2005-04-06T08:59:00.001-07:00

Ikea uses efficient marketing means to attract more and more customers in
their stores.

When a customer enters a Ikea store, he can not go out without having seen
all the furnitures availables in Ikea. In fact, Ikea stores are big (30 000 m² in
average) and the customer is obliged to visit the 2 floors of the store before
going out. It is impossible to go directly to the exit.

It is a marketing strategy which incites customers to buy. Indeed, thanks to
this system, customers often buy more furnitures that they don't need and
Ikea can increase their benefits. It incites people to buy.

Now, this strategy is also used by other furniture stores like Fly (France) or
Atlas.

2005-04-06T08:59:00.000-07:00

Originally uploaded by Maguydayle.

A new and original strategy

2005-03-31T08:08:00.000-08:00

In 1994, Ikea launched a T.V advertising which showed a gay couple buying furnitures in a Ikea shop. Thanks to this advertisement, Ikea became the first company which explicitly targeted homosexual customers.

However, this strategy was not realized at random. The leading goal of this TV. advertising was not to attract directly homosexuals. Indeed, according to specialists of consumption tendencies, companies want to target homosexual people because when they adopt a new product, that attract also other customers. Actually, for a lot of companies, homosexual people appear like a good means to test new products.

Vision and strategy

2005-03-23T09:19:00.000-08:00

The Ikea vision is "to create a better everyday life for the many people". Ikea wants to inspire people to come to the stores with this idea : "our goal is to offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them". The Ikea marketing communication is based on it. Thanks to this message, Ikea tries to built a relationship with the customer.

Ikea is trying a new funny strategy showing a elite designer who hates Ikea because it can offer to customer good products at a low price. The name of this advertising campaign is : "Elite designers against Ikea". This advertising campain remembers the launch of Euromillions with rich people who refuse the game because it allows people to become very rich.

Here, the underlying message would be : I refuse that customer can have well-designed and economical furnitures.

Ikea

2005-03-15T02:46:00.000-08:00

Ikea
Originally uploaded by Maguydayle.

Ikea

2005-03-15T02:43:00.000-08:00

Ikea
Originally uploaded by Maguydayle.

2005-03-10T09:34:00.000-08:00

Hi everybody, welcome on my blog!!!

my name is Maguy, I'm 21 years old and I'm a second-year student at the Business School of Le Havre. I have to do a blog dealing with the marketing strategy of a company. For this work, I chose the Ikea group. I chose because I work for this company and I think marketing is very developed. Besides, Ikea is launching a new advesrtising campaign in France at this time.

So, I hope you will have fun visiting my blog

See you